美国亚马逊,90后们留意了!很快咱们能够把“宜家”租回家,苹果序列号

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宜家家居在本月初宣告,宜家(IKEA)将在全球首要商场推出家具租借事务。该集团本年2月初次表明,正考虑租借其工作桌、床和沙发。早在2017年,宜家就在德国卡尔斯特(Kaarst)开设了首家“可死继续”门店。当地时间4月3日,宜家在该福利热门店举行的一美国亚马逊,90后们留心了!很快我们可以把“宜家”租回家,苹果序列号场活动中具体论述了未来的家具租借事务方案。

宜家集团所属母公司Ingka Group首席执行官布罗丁(Jesper Brodin)表明,促进宜家进行租借试点的原因之一是,照顾到频频搬迁又不想每次都替换新家具的顾客。“许多顾客更频频地换房子,但每次搬迁都买不起新家具。”

另一方面,推出家具租借事务也是出于对环保主义的考量。宜家的调查结果显现,90%的顾客乐意改动自己购买家具的消费习气,虽然大多数人不知道怎样改动。

自2017年接任宜家首席执行官以来,布罗丁一直在美国亚马逊,90后们留心了!很快我们可以把“宜家”租回家,苹果序列号尽力变革宜家的商业模式以应对气候变化、电子商务的鼓起,以及那些不再有时间或精力驾驭轿车前往宜家门店的顾客。

宜家首席财政官朱文西奥迈兹图(Juvencio Maeztu)表明,租借契合宜家的三大战略方针:更实惠、更便利、更环保。他指出,从音乐到轿车,年轻人越来越构成租借的习气了。

宜家不是仅有发生租借家具主意的企业。标榜花小钱租华服的“伸展台租衣网”(Rent the Runway)上月表明,将与Williams-Sonoma公司旗下的West Elm品牌协作,答应用户租借家居装饰。该渠道此前只租借规划师服装和配饰。

宜家上一年的全球销售额为390亿欧元(约2950亿人民币)。到2020年,宜家将在其30个国家和地区推出一系列家具租借服务,以便产品在收回之前尽可能多地重复运用。该公司现已许诺,到2030年,其一切产品都将运用可再生和收回资料,并规划一切产品进行山东政法学院再利用、修正和收回。2018年,该公司处理了100万份修补产品的备件订单。

宜家可继续发展主管皮娅海登马克(Pia Heidenmark)表明,家具租借测验还将让宜家了解其口香糖咽下去怎样办产品的耐久性,并将抗日电影反馈给规划师。

据介绍,现在在荷兰,宜家现已在为学生供给床、书桌和椅子的租借服务,单件月租金最高约30欧元(约合226人民币),而在瑞典和瑞士,宜家正考虑向企业供给工作家具。

布罗丁还强调了另一个战略改变,他表明,期望在未来5年内,在宜家排名前30位的城市供给便利、24小时的宜家门店服务。

宜家(IKEA)刚刚在伦敦东南部的格林威治(Greenwich)开设了一家新店,并预备在巴黎市中心和莫斯科增设门店。迈兹图表明,“在纽约、伦敦、美国亚马逊,90后们留心了!很快我们可以把“宜家”租回家,苹果序列号巴黎、柏林、马德里、巴塞罗那、东京、上海、孟买,我们将来会看到更多这样的中型宜家商铺。”

迈兹图还表明,宜家方案将TaskRabbit拓宽到更多的商场,并正在寻觅其控方证人他相似的收买或协作时机。TaskRabbit是宜家于2017年收买的一家从事美国亚马逊,90后们留心了!很快我们可以把“宜家”租回家,苹果序列号家具拼装等零工的美国在阚怎样读线电商渠道。

IKEA to test furniture rental in 30 countries

IKEA wants to roll out furniture rental to all its main markets in a bid to appeal to its increasingly environmentally conscious and transient customers.?Ikea first said it was looking into leasing its desks, beds and 霍汶希sofas in February. It fleshed out its plans on Wednesday at an event held at its first "sustainable" store in Kaarst, western Germany, opened in 2017.

The rental pilot was driven by a recognition that many consumers change homes more frequently but can"t afford new furniture 何处暖阳不倾城every time they move, Jesper Brodin, chief executive of Ingka Group, which owns most IKEA stores, told Reuters.

It is also motivated by environmentalism, with IKEA surveys showing that 90 percent of its customers are ready to change their beh美国亚马逊,90后们留心了!很快我们可以把“宜家”租回家,苹果序列号avior, even if most don"t know how to do that.

Since taking over as CEO in 2017, Brodin has led efforts to overhaul the IKEA business model to respond to climate change, the rise in ecommerce亓怎样读 and customers who no longer have the time or the cars to drive to i美国亚马逊,90后们留心了!很快我们可以把“宜家”租回家,苹果序列号ts out-of-town stores.

Rental meets IKEA"s three main strategic tives: being more affordable, more convenient and looking after planet, said IKEA finance chief Juvencio Maeztu, noting江苏天气预报 that young people ianzapncreasingly ex美国亚马逊,90后们留心了!很快我们可以把“宜家”租回家,苹果序列号pect to rent anything from music to cars.

Rent the Runway, which has previously only rented out designer apparel and access生菜ories, said last month it will partner with Williams-Sonoma Inc"s West Elm brand to allow subscribers to rent home decor.

IKEA, which had global sales of 39 billion euros ($44 billion) last year, will test a range of subtion-based leasing offers in all 30 of its markets by 2020 so products are reused as often as possible before being recycled.

It had already committe穹顶之下d to make all its products from renewable and recycled materials by 2030 and also to design all its products to be reused, repaired and recycled. In 2018 it handled 1 million orders for spare parts to repair products.

The rental tests will give IKEA in豆儿欢动系列sights into the durability of its products that it will feed back to designers, who are already working to make furniture that is easier to dismantle and move, said Pia Heidenmark, IKEA sustainability chief.

In the Netherlands, IKEA is offering students the rental of a bed, desk, table and chairs for a monthly fee of up to 30 euros ($33.68), while in Sweden and Switzerland it is looking into providing office furniture to companies.

Brodin also highlighted another strategic shift, saying he wants to provide convenient, round-the-clock access to IKEA stores in the company"s top 30 cities in the next five years.

IKEA has just opened a new store in Greenwich in south-east Lo收束之地ndon and is about to add locations in central Paris and Moscow. “In New York, London, Paris, Berlin, Madrid, Barcelona, Tokyo, Shanghai, Mumbai, we will see more of these mid-sized stores in the future,” Maeztu said. “In the next 20 years, more people will live in cities and own fewer cars and share more.”

IKEA also plans to expand TaskRabbit, a U.S. online marketplace for odd jobs like 残妾furniture assembly it b范湉湉ought in 2玄武山017, to many more markets, and is looking for other similar acquisition or partnership opportunities, Maeztu said.

南都记者 张沛

收拾编译自 路透社报导

作者:张沛

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